Lunch and Learn – Building the Yukon Story: leveraging the power of our brand in our way

Tue 19 Nov 2019 12:00 pm

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Tue 19 Nov 2019 1:00 pm
This Lunch and Learn will introduce you to an exciting project that is currently underway.
We know the Yukon brand has tremendous emotional brand appeal.  Think GMC Yukon.  How can we better leverage that brand value so that it better benefits Yukoners.  We propose developing a multi-sector destination brand for the Yukon. We’re modelling it on the New Zealand Story: https://www.nzstory.govt.nz/.  The project is currently in planning mode this fall then the intention is to start developing the values, core brand and assets in 2020. There is strong public and private sector support in the form of funding, in-kind and expertise.  It has legs and we would love to share this emerging opportunity with the wider Yukonstruct family!
Bring your lunch to NorthLight and learn more about this interesting project. If you run a local business, are interested in marketing, or just keen to hear about a cool project happening in the Yukon, this Lunch and Learn is for you.

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