Rural Spotlight: Erin Holm

My name is Erin Holm, I moved up to the Yukon on a whim from Saskatchewan in 2018. My corporate (9-5) is in marketing and I’m also an Indigenous Governance student at YukonU. I started Den Designs back in 2016 in memory of and in honour of my late father, Dennis (hence Den Designs). Den Designs donates 10% of every sale to Canadian cancer patient lodges, housing those having to travel away from home for cancer treatment like my dad. I’ve been lucky to have grown my business over the years, and you can find my art in many retailers and homes across Canada. I still sell a lot of pieces featuring my photography but also take custom orders online. Over a year ago I found and purchased my dream property, a piece of paradise on the South Klondike near Carcross in the traditional territory of the Carcross Tagish First Nation. I have now set up a permanent shop and home base for Den Designs to grow. Check us out at, and follow along on Instagram and Facebook

What’s on your playlist right now?

I love country, but also been really diggin’ 00s rap/hip hop when I am working or working out. Also love Jay Shetty as a podcast. 

What is one thing that you look forward to every season?

I look forward to hosting people – having new friends from down south visit the Yukon! I love showing them the place I fell in love with. 

When someone from out of town comes to visit, what is something you always do or prepare to eat?

I really love taking pals out on the water to go fishing. My pals down south also really like when I fire up the quad and let them explore the back roads where I live. If someone comes to visit, I usually get them a little gift basket of local goodies and make sure they try some Yukon moose, bison, caribou, or the fish they caught with me!

Name one or two Yukoners you are influenced by, and why?

There are too many. So I won’t name any by name. I think there is a heck of a lot of go-getters up here trying to make their mark. What influences and inspires me are humbleness, genuine kindness, and openness. I also admire nothing more than other entrepreneurs and small businesses who support each other and lift each other up.

If you could have a superpower, what would you choose and why?

haha probably being able to rewind or have a do-over! wouldn’t we all want to go back and change something we said or did?

What are one or more superpowers that you DO have, that have helped with your business?

I think I have a nack for speaking to just about anyone from any background, I can relate or find commonalities with most people. I also like to think I keep it pretty real and show a lot of humility in my work and life. 

Thanks for sharing, Erin!